{"id":2164,"date":"2022-10-20T21:02:16","date_gmt":"2022-10-20T21:02:16","guid":{"rendered":"https:\/\/fieldoftalent.com\/staging\/?p=2164"},"modified":"2024-03-26T17:10:32","modified_gmt":"2024-03-26T21:10:32","slug":"think-different-how-apple-became-the-dream-destination-for-top-tech-talent","status":"publish","type":"post","link":"https:\/\/fieldoftalent.com\/staging\/think-different-how-apple-became-the-dream-destination-for-top-tech-talent\/","title":{"rendered":"Think different: How Apple became the dream destination for top tech talent"},"content":{"rendered":"\r\n

Apple is a top 5 \u201cdream company\u201d for business, engineering and<\/em> IT students around the world. Their meteoric rise to the top of the world was no accident.<\/p>\r\n\r\n\r\n\r\n

Now, we\u2019re not saying you have to be Steve Jobs or spend billions to recruit top talent. Couldn\u2019t be farther from the truth.<\/p>\r\n\r\n\r\n\r\n

Instead, what ideas can you take from Apple\u2019s recruiting strategy<\/a>? We\u2019ve boiled it down to one key lesson.<\/p>\r\n\r\n\r\n\r\n

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Get content like this in my inbox<\/strong><\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n
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Think different. Don\u2019t blend in with the crowd<\/strong><\/h2>\r\n\r\n\r\n\r\n

From the moment Steve Jobs started the company in his Silicon Valley garage, Apple has had a mission.<\/p>\r\n\r\n\r\n\r\n

Not just a set-it-and-forget-it mission that most companies have. And definitely not a pie-in-the-sky goal that lives on their \u201cAbout Us\u201d page and nowhere else.<\/p>\r\n\r\n\r\n\r\n

But a powerful, magnetic mission that\u2019s propelled the company forward and attracted a specific breed \u2013 both customers and employees.<\/p>\r\n\r\n\r\n\r\n

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\u201cApple is about people who think outside the box, who want to use computers to help them change the world.\u201d \u2014 Steve Jobs<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

In 1997 Apple dedicated a TV ad<\/a> to the 19th century\u2019s \u201ccrazy ones, rebels, troublemakers,\u201d like Einstein, Earhardt, King and Gandhi. The outcasts that were \u201ccrazy enough to think they can change the world.\u201d<\/p>\r\n\r\n\r\n\r\n

They didn\u2019t show a single computer in the ad. Instead, they proudly declared who they were and who they were for<\/em>.<\/p>\r\n\r\n\r\n\r\n

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Jobs\u2019s passion for Apple\u2019s mission showed. Like a bat signal in the tech industry. Calling the name of every innovator and rulebreaker.<\/p>\r\n\r\n\r\n\r\n

At the time, you could buy a computer from any of these brands:<\/p>\r\n\r\n\r\n\r\n