{"id":2424,"date":"2023-03-30T15:08:08","date_gmt":"2023-03-30T15:08:08","guid":{"rendered":"https:\/\/fieldoftalent.com\/staging\/?p=2424"},"modified":"2023-03-30T15:08:08","modified_gmt":"2023-03-30T15:08:08","slug":"remember-fax-texting-is-the-next-wave-in-recruitment-the-full-guide-to-adopting-sms-in-your-tech-stack","status":"publish","type":"post","link":"https:\/\/fieldoftalent.com\/staging\/remember-fax-texting-is-the-next-wave-in-recruitment-the-full-guide-to-adopting-sms-in-your-tech-stack\/","title":{"rendered":"Remember fax? Texting is the next wave in recruitment\u00a0\u2013\u00a0The full guide to adopting SMS in your tech stack"},"content":{"rendered":"\n<p>Are you still using faxes to communicate with job applicants? No, of course not.<\/p>\n\n\n\n<p><em>(If yes, I don\u2019t know what to tell you. You\u2019re out of luck.)<\/em><\/p>\n\n\n\n<p>Times change. And text is here to disrupt the candidate experience.<\/p>\n\n\n\n<p>You wouldn\u2019t be the first to adopt SMS. It\u2019s become an increasingly popular way to communicate with potential job candidates.<\/p>\n\n\n\n<p>How do we know? We work with <a href=\"https:\/\/pivotcx.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">PivotCX<\/a> to help companies adopt a SMS candidate engagement platform and get their top draft picks in <em>days<\/em>, not <em>weeks<\/em>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7-1024x575.png\" alt=\"Ferris Buehler can't keep up with recruitment trends\" class=\"wp-image-2427\" srcset=\"https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7-1024x575.png 1024w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7-600x337.png 600w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7-300x168.png 300w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7-768x431.png 768w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7-1536x862.png 1536w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-7.png 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, how can you adopt texting in your recruitment tech stack?<\/p>\n\n\n\n<p>Let&#8217;s take a look:<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The history of recruitment communication technology<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/fieldoftalent.com\/staging\/pausing-recruitment-is-throwing-away-money-how-talent-leaders-outsmart-their-competition-with-agile-recruitment\/\">Recruiting <\/a>has come a long way since classified ads in the newspaper.<\/p>\n\n\n\n<p>We\u2019ve seen a number of tools come and go, from fax machines to job boards.<\/p>\n\n\n\n<p>One of the most memorable <a href=\"https:\/\/fieldoftalent.com\/staging\/bye-headhunters-4-ways-ai-will-help-you-recruit-better-talent-faster-more-affordably-how-to-get-started\/\">recruitment tools<\/a> was the fax machine. Just a few decades ago, it was considered cutting-edge technology. Now you mention \u201cfax,\u201d and Gen Z will think you\u2019re talking about \u201cFacts bro, no cap.\u201d <em>(Ignore me if you don\u2019t know what I just said\u2026)<\/em><\/p>\n\n\n\n<p>Things move fast. That&#8217;s how technology works. What was new is old. What was once cutting-edge is now obsolete.<\/p>\n\n\n\n<p>Exit email. Enter SMS text.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"#transitional\" style=\"border-radius:5px;background:linear-gradient(135deg,rgb(47,175,125) 0%,rgb(63,208,202) 100%)\"><strong>Get content like this in my inbox<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why SMS text is the next wave in recruitment technology<\/strong><\/h2>\n\n\n\n<p>As the workforce and culture change, so do the ways in which we communicate with potential candidates.<\/p>\n\n\n\n<p>Today&#8217;s job seekers are more digitally-savvy than ever before. Internet-native Gen Z will make up <a href=\"https:\/\/www.zurich.com\/en\/media\/magazine\/2022\/how-will-gen-z-change-the-future-of-work\" target=\"_blank\" rel=\"noreferrer noopener\">27%<\/a> of the workforce in 2025.<\/p>\n\n\n\n<p>It&#8217;s no surprise then that text messaging has become an increasingly popular with job candidates. Text messages are short, quick and convenient, making them the perfect way to stay in touch with candidates throughout the recruitment process.<\/p>\n\n\n\n<p>Here are a few reasons why texting is the next wave in recruitment:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Higher response rates than email<\/strong><\/h3>\n\n\n\n<p>What was your latest open rate on a mass email send?<\/p>\n\n\n\n<p>40%? 50% if you\u2019re lucky?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Text messages have an incredibly high open rate. <a href=\"https:\/\/work4.io\/text-recruiting-best-practices-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">65%<\/a> of texts are not only opened, but RESPONDED TO \u2013&nbsp;within 10 minutes.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Not only are text messages more likely to be read (<a href=\"https:\/\/www.kenect.com\/blog\/why-are-text-open-rates-and-response-rates-so-high\" target=\"_blank\" rel=\"noreferrer noopener\">96%<\/a>), but they&#8217;re also more likely to be responded to.<\/p>\n\n\n\n<p>This data is difficult to even comprehend. <em>I cannot overstate its importance.<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Better candidate experience<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/breezy.hr\/resources\/ebooks\/text-recruiting-templates\" target=\"_blank\" rel=\"noreferrer noopener\">73%<\/a> of Millennials and Gen Zers interact more digitally than in person.<\/p>\n\n\n\n<p>If you text them, you\u2019re simply meeting them where they spend their most time. It\u2019s not only smart \u2013&nbsp;it\u2019s <em>courteous<\/em>!<\/p>\n\n\n\n<p>Texting is all about convenience. Candidates can easily respond to texts from anywhere, at any time, without having to log into a complicated system or be more professional (for some reason email gives off those vibes \u00af\\<em>(\u30c4)<\/em>\/\u00af ).<\/p>\n\n\n\n<p>Today\u2019s savvy candidates appreciate the quick, convenient communication and feel more engaged in the hiring process.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Faster time-to-hire<\/strong><\/h3>\n\n\n\n<p>If you know me, you know I love to talk about <a href=\"https:\/\/fieldoftalent.com\/staging\/the-7-habits-of-highly-effective-hiring-managers\/\">hiring <em>speed<\/em><\/a> as mission critical in your recruitment strategy.<\/p>\n\n\n\n<p>The modern hiring process can be slow and cumbersome. But SMS texting can speed things up.<\/p>\n\n\n\n<p>Schedule interviews, send quick updates, get fast answers and follow up after an interview \u2013&nbsp;and hire them faster than your competitors.<\/p>\n\n\n\n<p>Good deal!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-1024x1024.png\" alt=\"Intrusive talent leader asking if you've tried texting your candidates\" class=\"wp-image-2425\" srcset=\"https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-1024x1024.png 1024w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-300x300.png 300w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-100x100.png 100w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-600x601.png 600w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-150x150.png 150w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-768x769.png 768w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8-1534x1536.png 1534w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-8.png 1896w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to adopt SMS text in your recruitment tech stack<\/strong><\/h2>\n\n\n\n<p>So it\u2019s clear text is the next frontier in recruitment communication. So how do you adopt it? I\u2019ve got you.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Determine your goals:<\/strong><\/h3>\n\n\n\n<p>How exactly do you want SMS to help your hiring process?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are you looking to improve response times?<\/li><li>Do you want to reach more candidates in less time?<\/li><\/ul>\n\n\n\n<p>Also think about what types of texts you want to send, to whom, and when. Imagine the candidate experience and all the touchpoints and advantages a faster communication system can give you.<\/p>\n\n\n\n<p>Defining your goals upfront will then help you determine the best approach once you\u2019re onboarded.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Choose an SMS provider:<\/strong><\/h3>\n\n\n\n<p>There are so many SMS providers out there, so be sure to do your research and choose one that meets your needs. Look for a provider with experience in the recruitment industry and a proven track record.<\/p>\n\n\n\n<p>Testimonials, testimonials, testimonials.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Integrate with your ATS or CRM:<\/strong><\/h3>\n\n\n\n<p>If you\u2019re like me, you like a neat and tidy process. Another communication platform shouldn\u2019t add more work to your plate.<\/p>\n\n\n\n<p>Integrate your SMS tool with your existing recruitment stack. This will help you streamline your recruitment process, organize your data and be efficient (the ultimate goal when speed is the name of the game).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9-1024x576.png\" alt=\"The future if every talent leader texted their candidates\" class=\"wp-image-2426\" srcset=\"https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9-1024x576.png 1024w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9-600x338.png 600w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9-300x169.png 300w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9-768x432.png 768w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9-1536x864.png 1536w, https:\/\/fieldoftalent.com\/staging\/wp-content\/uploads\/2023\/03\/Untitled-9.png 1760w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Automate messages:<\/strong><\/h3>\n\n\n\n<p>Save a lot of time with this step.<\/p>\n\n\n\n<p>Automated messages will keep your candidates informed throughout the recruitment process, meaning they feel more engaged and valued.<\/p>\n\n\n\n<p>With each new phase, a new templated message rolls out notifying them of their action steps and timeline.<\/p>\n\n\n\n<p>Imagine being a candidate. If you have no idea what\u2019s going on in a hiring process, that company has already lost your interest. <em>Bye bye<\/em>.<\/p>\n\n\n\n<p>So remaining engaged with your top talent is hyper-critical. Create professional, personalized and relevant messages to keep your candidates in the loop.<\/p>\n\n\n\n<p>All you have to do is move them forward in your ATS.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Test &amp; refine:<\/strong><\/h3>\n\n\n\n<p>This is important!<\/p>\n\n\n\n<p>Your team won\u2019t get the hang of text engagement right away. Trust me, it\u2019s just how a new technology works in a company.<\/p>\n\n\n\n<p>Have patience. Make sure your team knows how to use your platform to its fullest potential. Provide training and resources to help them effectively integrate it into their strategy.<\/p>\n\n\n\n<p>Also, keep track of key metrics such as response rates, time-to-hire and candidate engagement. What\u2019s a new strategy without success measurement?<\/p>\n\n\n\n<p>As with any new technology, you\u2019ll have to test and refine your SMS messaging to ensure it meets your goals. Collect feedback from candidates and your teammates. And make adjustments as needed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"#transitional\" style=\"border-radius:5px;background:linear-gradient(135deg,rgb(47,175,125) 0%,rgb(63,208,202) 100%)\"><strong>Get content like this in my inbox<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SMS text is the next wave in recruitment tech. Want faster, more personalized, more engaging communication with candidates? You\u2019re in luck.<\/p>\n\n\n\n<p>The benefits are clear: A time-to-hire that\u2019ll rival supersonic speed.<\/p>\n\n\n\n<p>So<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Determine your goals<\/li><li>Choose a provider<\/li><li>Integrate your tools<\/li><li>Automate messages<\/li><li>Test and refine your strategy<\/li><\/ol>\n\n\n\n<p>Need help onboarding a new text tool in your recruitment process?<\/p>\n\n\n\n<p>We\u2019ve helped brands like Outside Source, USA Gymnastics and Community Health Network completely transform their process and reduce their time-to-hire to <em>days<\/em>.<\/p>\n\n\n\n<p>Get your free consult <a href=\"https:\/\/fieldoftalent.com\/staging\/contact\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fax was once the cutting-edge technology for recruitment leaders. Feel old? Text is the next wave to hit our industry. Here&#8217;s a full guide to adopting text in your recruitment tech stack.<\/p>\n","protected":false},"author":1,"featured_media":1667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[178,65,181,17,174,175],"tags":[13,292,16,293,188,28,294,34,295],"class_list":["post-2424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-candidate-communication","category-candidate-experience","category-hiring-speed","category-operations-processes-systems","category-recruitment-trends","category-talent-acquisition-innovation","tag-candidate-experience","tag-email-vs-sms","tag-hiring-process","tag-recruiting-with-sms","tag-recruitment-strategy","tag-recruitment-technology","tag-sms","tag-talent-acquisition-strategy","tag-text-message"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remember fax? Texting is the next wave in recruitment\u00a0\u2013\u00a0The full guide to adopting SMS in your tech stack - Field of Talent<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remember fax? Texting is the next wave in recruitment\u00a0\u2013\u00a0The full guide to adopting SMS in your tech stack - Field of Talent\" \/>\n<meta property=\"og:description\" content=\"Fax was once the cutting-edge technology for recruitment leaders. Feel old? Text is the next wave to hit our industry. 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